Tuesday, December 29, 2015

Cool sunglasses made in Indiana


Robinson also pointed out that his sunglasses appeal to people who are earth- and eco-friendly, because they use what he called "ethically sourced wood" — meaning it wasn't chopped down in an endangered forest.
The Hoosier, with a frame made of cherry wood, is part

Robinson's company's name is a throwback to his early days of designing, when people would take his sunglasses off his head to try them on. "People really desired them and I was really influenced by European fashion, so I put a twist on it, called it DESIAR," he said.

Robinson has been making custom sunglasses since his freshman year at the University of Central Florida. He left Florida in 2008 to return to Indiana, where he made his sunglasses on a kitchen table, but never gave up his dream of starting his own business.

That dream came true when he founded DESIAR in Fort Wayne in 2011. Robinson says the company, which employs 3, is the first to manufacture eyewear in Indiana.

His "Hoosier" sunglass made in Huntertown, Ind., sports an all-wood frame utilizing cherry wood harvested from a farm on the East Coast. It retails for $125 and is the first product in the #MadeInIndiana line.His sunglasses have a unique look. Most are made of wood and acetate and are manufactured overseas. But his recently launched #MadeInIndiana collection is made right in the Summit City.

"I'm always trying to think of what type of materials can we use that are out of the norm," Robinson said. "Wood's a really cool medium."

Monday, December 7, 2015

Kendall Jenner looks fresh

Wearing thigh-high boots, the star covered up against the cold winter in Blighty in a long black coat, and kept her head down past cameras.



Wearing a top knot that will give her niece North competition, Kendall looked effortlessly glam in yet another over the top airport outfit.

Kendall Jenner is fast becoming a strong contender for queen of the 2015 catwalk, and she showed off some of her edgier style as she landed in London this week.

The reality star turned model hid behind huge sunglasses and a fluffy scarf as she strolled through Heathrow - appearing to have taken yet more style advice from Karl Lagerfeld.

The brunette beauty was flying solo on this occasion, after having reunited with her BFF Cara Delevingne during the week.

The stunners posted a puzzling video together on Instagram on Thursday.

It featured the pair sat on a double bed with one another while enjoying a girls' night in.

But there was certainly some strange behaviour going on as the pair pretended to be birds.

It wasn't quite clear what was going on, but each time a mysterious voice from behind the camera said 'forest', Kendall and Cara channelled their inner-birds.

We miss Kendall/Cara time.

Wednesday, November 25, 2015

Several Reasons to love eyewear

TOUGH BUT CUTE GLASSES FOR KIDS

Kids by Safilo (safilo.com/kids) is among the lines devoted to correcting the vision of infants to 8-year-olds because one in six children experience visual defects that if uncorrected by the age of 8 could lead to blurred vision throughout adulthood, according to the company. Those first eight years are the most important, so it’s important not just to have options but to have options that are durable, comfortable, attractive and did we mention durable? This newly launched line of cutie patootie frames has been road-tested for wearing while napping, snuggling and bouncing around playgrounds.



KID- AND KLUTZ-PROOF

Aspire Eyewear recently launched a collection of extremely lightweight frames that have the look and styling of popular plastic frames but they are thin, pliable and surprisingly strong. You can take the lenses and bend them like a pretzel, although we wouldn’t really advise it. If a maniac toddler makes a grab for your face, you’ll still have to clean the smudges but you won’t have to replace your frames. There are 12 new styles in three colors ranging in price from $240 to $380. The line is sold at Mulqueeny Eye Centers, 812 North New Ballas Road, Creve Coeur, and Cusumano Vision Center, 317 Clarkson Road, Ellisville.

WOOD IS GOOD

There are a number of companies making frames the old, old-fashioned way with wood and horn. There’s a natural beauty to the horn and natural lightness to the wood, and according to Woodzee, a maker of such frames, the arms actually adjust to your face based on the warmth of the skin, so they get better with age. Frames for prescription lenses ($100) at woodzee.com are crafted with a mix of recycled buffalo horn and beech, zebra, pear or maple woods. Or skip the animal byproducts and choose the frames of wood and a plant-based cellulose acetate. And when you want new frames, you can mail back your original pair in exchange for 40 percent off new frames.

Friday, November 6, 2015

Chanel edges closer to ecommerce with online sunglasses shop

French atelier Chanel has unveiled its first ecommerce Web site for the fashion division in the United States to sell its sunglasses collection.

Lily-Rose Depp for Chanel

Instead of a category-wide launch of ecommerce, Chanel has taken a slower path to brand-operated commerce by offering first skincare and beauty products, and now entry-level sunglasses to test the waters. Launched on Nov. 4, Chanel takes a holistic approach by creating an omnichannel ecommerce experience to complement its bricks-and-mortar boutiques to better serve consumers through enrichment and customization.

In the lens of Chanel

Chanel’s eyewear ecommerce site is accessible from the U.S. chanel.com homepage and launched with the brand’s complete range of sunglasses. The site also includes exclusive editorial content and nods to service expected from the House of Chanel.

Chanel’s first edition features actress Lily-Rose Depp, the face of the 2015 Pearl eyewear collection (see story). The content goes behind-the-scenes of Ms. Depp’s campaign with creative director Karl Lagerfeld and as she discovers Gabrielle Chanel’s apartment at 31 rue Cambon.

The section will also underscore the craftsmanship and artistry of Chanel sunglasses and how the designs reflect the house’s codes. Chanel has produced eyewear since 2000, when it partnered with Luxottica Group.

Wednesday, October 14, 2015

Tyko boards cruises with Breo sunglasses

Tyko Brands Ltd has announced that it has now entered the cruise market, confirming its first listings onboard numerous vessels in the third quarter.
Tyko Brands says it has been ‘working alongside leading concessionaires to design the perfect range of Breo Sunglasses for the cruise guest’.

betty_ice_blue-Breo-sunglasses

This first step into the cruise business follows success of the company’s portfolio of brands on ferries, including those from Stena and Brittany.

“We see the cruise and ferry sector as a strategic area for 2016,” adds Smith. “Since launching in 2008,Tyko has seen tremendous growth – not just in our core inflight business where we now have some 300 product lines listed on over 100 airlines globally, but on the ground and with ferries, where we continue to see great opportunities. The cruise market seemed the next logical step for Tyko.”

Tyko says Breo’s global role out strategy for ground stores has experienced tremendous growth over the past 12 months and as a result it has seen its global locations increase by 75% year-on-year.

These include 20 ‘key’ locations throughout the Americas (including Miami International Airport) within Asia Pacific – seven locations including; Malaysia and Singapore – in Europe at 17 locations including; Antalya, Hamburg and Basel and finally, in the Middle East where the company is in the process of opening in 10 locations.

“Although the majority of our clients favour the Premium Free Standing Display Units (FSDU) some with smaller stores place our sunglasses either on their existing in store furniture or on our counter spinners along with our watches. Due to the success of the sales most clients end up multi sighting the brand throughout their airports.”