Tyko Brands says it has been ‘working alongside leading concessionaires to design the perfect range of Breo Sunglasses for the cruise guest’.
This first step into the cruise business follows success of the company’s portfolio of brands on ferries, including those from Stena and Brittany.
“We see the cruise and ferry sector as a strategic area for 2016,” adds Smith. “Since launching in 2008,Tyko has seen tremendous growth – not just in our core inflight business where we now have some 300 product lines listed on over 100 airlines globally, but on the ground and with ferries, where we continue to see great opportunities. The cruise market seemed the next logical step for Tyko.”
Tyko says Breo’s global role out strategy for ground stores has experienced tremendous growth over the past 12 months and as a result it has seen its global locations increase by 75% year-on-year.
These include 20 ‘key’ locations throughout the Americas (including Miami International Airport) within Asia Pacific – seven locations including; Malaysia and Singapore – in Europe at 17 locations including; Antalya, Hamburg and Basel and finally, in the Middle East where the company is in the process of opening in 10 locations.
“Although the majority of our clients favour the Premium Free Standing Display Units (FSDU) some with smaller stores place our sunglasses either on their existing in store furniture or on our counter spinners along with our watches. Due to the success of the sales most clients end up multi sighting the brand throughout their airports.”
