Sunday, October 27, 2019

Why Sustainable Fashion Matters



Summer is over and professional woman are falling back to the work routine. Whether you're shuffling between boardrooms or attending your nonprofit’s annual gala, most of us struggle to find tailored clothes for business environments that are sustainably made. Whether you are dressing for function, durability, or comfort, it is important to find pieces you can be proud to wear that still meet your sophisticated lifestyle when commitments call.

In recent years, sustainability has become a buzzword and turned a few heads. Just as consumers today are taking a closer look at the food they consume and the chemicals they put into their bodies, they are also shifting their purchasing decisions to create a cleaner environment through the clothes they wear.

What it really means.

Today, professional woman are savvier than ever and not only pay attention to the quality of their garments, but also the entire supply chain, production processes, and product afterlife. They are more aware that a hang tag using the word "sustainable" does not mean the retailer is using clean processes to develop that garment.

One of the biggest culprits in the fashion industry is "fast fashion," or clothes made cheaply to meet demands for the hot new styles. However, fast fashion is putting our future planet at risk.

After nearly 25 years in the industry, Melissa Nataadiningrat has over a dozen patents and immense product successes under her name, not to mention her extensive knowledge on sustainable fashion.

                                                     Ballkjoler