Wednesday, November 25, 2015

Several Reasons to love eyewear

TOUGH BUT CUTE GLASSES FOR KIDS

Kids by Safilo (safilo.com/kids) is among the lines devoted to correcting the vision of infants to 8-year-olds because one in six children experience visual defects that if uncorrected by the age of 8 could lead to blurred vision throughout adulthood, according to the company. Those first eight years are the most important, so it’s important not just to have options but to have options that are durable, comfortable, attractive and did we mention durable? This newly launched line of cutie patootie frames has been road-tested for wearing while napping, snuggling and bouncing around playgrounds.



KID- AND KLUTZ-PROOF

Aspire Eyewear recently launched a collection of extremely lightweight frames that have the look and styling of popular plastic frames but they are thin, pliable and surprisingly strong. You can take the lenses and bend them like a pretzel, although we wouldn’t really advise it. If a maniac toddler makes a grab for your face, you’ll still have to clean the smudges but you won’t have to replace your frames. There are 12 new styles in three colors ranging in price from $240 to $380. The line is sold at Mulqueeny Eye Centers, 812 North New Ballas Road, Creve Coeur, and Cusumano Vision Center, 317 Clarkson Road, Ellisville.

WOOD IS GOOD

There are a number of companies making frames the old, old-fashioned way with wood and horn. There’s a natural beauty to the horn and natural lightness to the wood, and according to Woodzee, a maker of such frames, the arms actually adjust to your face based on the warmth of the skin, so they get better with age. Frames for prescription lenses ($100) at woodzee.com are crafted with a mix of recycled buffalo horn and beech, zebra, pear or maple woods. Or skip the animal byproducts and choose the frames of wood and a plant-based cellulose acetate. And when you want new frames, you can mail back your original pair in exchange for 40 percent off new frames.

Friday, November 6, 2015

Chanel edges closer to ecommerce with online sunglasses shop

French atelier Chanel has unveiled its first ecommerce Web site for the fashion division in the United States to sell its sunglasses collection.

Lily-Rose Depp for Chanel

Instead of a category-wide launch of ecommerce, Chanel has taken a slower path to brand-operated commerce by offering first skincare and beauty products, and now entry-level sunglasses to test the waters. Launched on Nov. 4, Chanel takes a holistic approach by creating an omnichannel ecommerce experience to complement its bricks-and-mortar boutiques to better serve consumers through enrichment and customization.

In the lens of Chanel

Chanel’s eyewear ecommerce site is accessible from the U.S. chanel.com homepage and launched with the brand’s complete range of sunglasses. The site also includes exclusive editorial content and nods to service expected from the House of Chanel.

Chanel’s first edition features actress Lily-Rose Depp, the face of the 2015 Pearl eyewear collection (see story). The content goes behind-the-scenes of Ms. Depp’s campaign with creative director Karl Lagerfeld and as she discovers Gabrielle Chanel’s apartment at 31 rue Cambon.

The section will also underscore the craftsmanship and artistry of Chanel sunglasses and how the designs reflect the house’s codes. Chanel has produced eyewear since 2000, when it partnered with Luxottica Group.