Tyko Brands Ltd has announced that it has now entered the cruise market,
confirming its first listings onboard numerous vessels in the third quarter.
Tyko Brands says it has been ‘working alongside leading concessionaires to
design the perfect range of Breo Sunglasses for the cruise guest’.
This first step into the cruise business follows success of the company’s
portfolio of brands on ferries, including those from Stena and Brittany.
“We see the cruise and ferry sector as a strategic area for 2016,” adds
Smith. “Since launching in 2008,Tyko has seen tremendous growth – not just in
our core inflight business where we now have some 300 product lines listed on
over 100 airlines globally, but on the ground and with ferries, where we
continue to see great opportunities. The cruise market seemed the next logical
step for Tyko.”
Tyko says Breo’s global role out strategy for ground stores has experienced
tremendous growth over the past 12 months and as a result it has seen its global
locations increase by 75% year-on-year.
These include 20 ‘key’ locations throughout the Americas (including Miami
International Airport) within Asia Pacific – seven locations including; Malaysia
and Singapore – in Europe at 17 locations including; Antalya, Hamburg and Basel
and finally, in the Middle East where the company is in the process of opening
in 10 locations.
“Although the majority of our clients favour the Premium Free Standing
Display Units (FSDU) some with smaller stores place our sunglasses either on
their existing in store furniture or on our counter spinners along with our
watches. Due to the success of the sales most clients end up multi sighting the
brand throughout their airports.”
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