Wednesday, October 14, 2015

Tyko boards cruises with Breo sunglasses

Tyko Brands Ltd has announced that it has now entered the cruise market, confirming its first listings onboard numerous vessels in the third quarter.
Tyko Brands says it has been ‘working alongside leading concessionaires to design the perfect range of Breo Sunglasses for the cruise guest’.

betty_ice_blue-Breo-sunglasses

This first step into the cruise business follows success of the company’s portfolio of brands on ferries, including those from Stena and Brittany.

“We see the cruise and ferry sector as a strategic area for 2016,” adds Smith. “Since launching in 2008,Tyko has seen tremendous growth – not just in our core inflight business where we now have some 300 product lines listed on over 100 airlines globally, but on the ground and with ferries, where we continue to see great opportunities. The cruise market seemed the next logical step for Tyko.”

Tyko says Breo’s global role out strategy for ground stores has experienced tremendous growth over the past 12 months and as a result it has seen its global locations increase by 75% year-on-year.

These include 20 ‘key’ locations throughout the Americas (including Miami International Airport) within Asia Pacific – seven locations including; Malaysia and Singapore – in Europe at 17 locations including; Antalya, Hamburg and Basel and finally, in the Middle East where the company is in the process of opening in 10 locations.

“Although the majority of our clients favour the Premium Free Standing Display Units (FSDU) some with smaller stores place our sunglasses either on their existing in store furniture or on our counter spinners along with our watches. Due to the success of the sales most clients end up multi sighting the brand throughout their airports.”

Wednesday, September 23, 2015

The White Statement Sunglasses Spotted on the Streets of Fashion Week

white sunglasses Found It: The White Statement Sunglasses Spotted on the Streets of Fashion Week

Most of us grab our sunglasses along with our phone, wallet, and keys every time we leave the house. Sure, we appreciate their ability to cover up a late night, but a cool pair of shades can also make the difference between a boring outfit and something that feels fresh and new—and right now, oversize white cat-eye shades are what the street-style crowd is favoring.

While doing the rounds at New York Fashion Week, I noticed a few trends on the streets that you’d have to be blind to miss, including denim and army green. White sunglasses were a less-obvious (but just as cool) look I noticed being sported by editors, bloggers, and models alike.

street style white sunglasses

Admittedly, these bold glasses aren’t for everyone, but I’m a huge fan. Think about it for a minute—shelling out $60 for an on-trend pair of shades can make your basic jeans-and-tee combo feel a bit more compelling.

That’s why just a couple days into NYFW, I was online, feverishly typing white cat-eye sunglasses into Google. After a pretty lengthy search, I spotted this pair by Australian eyewear label Quay.

Monday, September 14, 2015

Choose the right lens colour for your sunglasses

While sunglasses in blacks and browns are the safest bet, coloured lenses work differently. Here's a guide on picking the right coloured lenses for your sunglasses depending on what you do.

Kevin Manno and Ali Fedotowsky

1. Yellow

This shade is for those going on a bike expedition, target shooting or skiing as they help in enhancing colour contrast and depth perception.

2. Blue and purple

As these keep away glare from the visible white light, it is apt for sportspersons, especially, those playing tennis.

3. Shades of red

These are apt for those glued to their laptop and desktop screens in order to reduce glare and strain that accompanies staring at the screen for too long. They are also suitable for sports like cycling and racing as it makes for better visibility on the road.

4. Grey

Grey-coloured lenses are great for water sports, baseball, tennis and football.

5. Amber

These lenses are especially good for high-altitude sports or activities that take place either early in the morning or later in the day . Also, they turn out to be great for those playing golf as brown lenses highlight varying contrasts of greens on the golf course.

Wednesday, August 26, 2015

Allsaints x Archibald Optics: Limited Edition Sunglasses

Fashion brand AllSaints celebrates its 21st anniversary with a collaboration with London-based eyewear label Archibald Optics creating a unique line of sunglasses that's so limited you must get your hands on a pair. The co-branded partnership brings traditional craftsmanship and contemporary style to men's fashion. These sunglasses are handmade in Japan, with the best locally sourced materials. Each frame goes through over 200 manual processes resulting in a truly distinctive piece of eyewear. Each pair is hand-carved with a serial number ranging from 001-210 on the temple of every frame.  Did I mention this collection was truly limited?

Collabs | Allsaints x  Archibald Optics: Limited Edition Sunglasses

The AllSaints limited edition sunglass collection features six designs with frame variations of slate, black scratch, ebony, and tortoise. The aqua or russet lenses vary in shape and size, and can fit any aesthetic regardless of desired shape and structure.

Sunday, August 9, 2015

Celeb-Approved Statement Sunglasses to Shield the Sun in Style

Gigi Hadid, Raven-Symone, Sunglasses, ESC


Think about it: Shading your eyeballs from the sun is kind of a no-brainer, but chances are that while you're carefully curating your next-day outfit, the last thing you're thinking about is what kind of fashion statement you're making with your sunglasses. Well, it's time to reprioritize your style goals. Sunnies, after all, are your "most important commuter accessory," according to E! Style Collective style expert Lindsay Albanese.

Need proof? Take a glance at head-turners like Raven-Symoné and Gigi Hadid who top off even the most basic of T-shirt and jeans combos with "over-the-top statement shades that are all about dressing for the element of impact," said Lindsay.

Sunglasses are an essential and very practical element in your wardrobe, and unlike a trendy top or skirt that won't get much mileage, you can pick a flamboyant pair and re-wear them day after day without getting tired of them. "You don't have to consider dress codes or anything like that, so all fashion rules go out the window," insisted Lindsay.

If this is your first foray into statement sunnies territory, "dip your toes in the trend by going with a mirrored lens or a clear frame in a classic retro shape like the cat-eye or wayfarer, easing your way into the more artistic, obscure versions."

For veteran shady ladies, challenge yourself to step out of your comfort zone and opt for an intermediate style—something that's a little bolder than just a reflective lens, like an out-of-the-box shape or a festive pattern.


Fashion risk-takers in the advanced category know that "the purpose of statement shades is to be artistic and to make an impression," said Lindsay. At this level, candy-colored frames in asymmetrical shapes might seem a bit over the top, but, hey, isn't that the point?