
The next key event in the history of sunglasses followed in 1936 when sunglasses were polarized making them a safer product to wear when experiencing the gaze of the sun. This advance came about through the endeavours of the Army Air Corps in 1930 who developed polarized spectacles in order to protect pilots from the dangers of glare at high altitudes. The smart invention was the result of perfection of the special green tint that absorbed light which fell into the yellow band of the spectrum creating the polarized effect.
As a fairly low key phenomena in America and within the military, it was not until the 1960's that a chic sunglasses advertising campaign ran by the comb and glass firm of Foster Grant encouraged well-known fashion designers, as well as Hollywood stars to escalate the sunglass craze in the '70s with their brand-name lines.
In a relatively short period of time the giant sunglasses industry had been born where only a few decades earlier none existed. Much like how women since ancient times hid seductively behind an expanded fan or a dipped parasol, the modern woman discovered an allure in wearing sunglasses, regardless of the advantages of avoiding solar glare.
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