In 1975, Jim Jannard started Oakley in his garage lab with $300 and the idea of making products that work better and look better than anything else out there. His first success came in the form of a new motorcycle hand grip with a unique tread and rider-friendly shape. Top pros took notice of the product’s “Unobtainium” material that actually increased grip as the rider sweats. Next up for the motocross market was Jannard’s wildly successful O Frame goggle, with its lens curved into a perfect arched cylinder to give riders a clear and wide peripheral view. Many versions of eyewear followed and today, world-class cyclists such as Greg LeMond, Lance Armstrong, and Scott Tinley demand the performance and protection offered by Oakley products.
The Oakley Frogskins were first released in 1986 and quickly became a symbol of that decade’s surf and skate culture. Worn by legend Tom Carrol, Frogskins epitomized the surf lifestyle.
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