Oakley's 3D Gascan shades promise better optics

　
3D movies are here to stay, for at least another year. So why are you still picking up crappy disposable specs every time you hit the multiplex? Oakley's 3D Gascan shades promise better optics—and permanence.
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Color and light looked better in these glasses than the hand-out pair the theater gave me. The screen didn't look quite so muddy. Still images popped more. Even when I looked through the corners of the glasses, next to the frame, the image looked great. They also fit better. They were both more comfortable, and wrapped around my eyes to a greater extent, so I never saw the outside edges of the glasses, which made for a more immersive experience. And they're damn tough. I tried to scratch them with my keys and failed.
Some of the best things about these glasses are more intangible. When you drop your Real3D specs off in one of those bins outside a movie, they're typically transported to a recycling center where they're washed or recycled, inspected, and then shipped back to theaters again. That's a lot of interstate transport, and a lot of single-time use assuming many get damaged. I like the concept of buying my own and opting out of that chain. And then there's the appearance. Most 3D glasses are aggressively ugly, so much so that I've even seen hipsters wearing them in public. These actually look like regular sunglasses.
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Oakley promises a lot with these, but to be honest I had a hard time telling enough of a difference between the 3D Gascan and the garden variety handouts to justify the price. In the area it matters most, crosstalk, I couldn't really tell much of a difference at all. Basically, anytime there was some really fast action onscreen, I picked up on crosstalk. This is a fundamental problem with 3D that even the best glasses in the world aren't going to fix.
Should I Buy These?
Maybe. But probably not. Look, they're very nice. The optics are better than the movie theater glasses and they're damn near indestructible. But $120, is a lot of coin to drop for a marginal performance improvement. How many 3D movies do you see a year? If your main concerns are comfort, experience and you've got a hell of a lot of disposable income, by all means, go for it. But if you're hoping these will solve the problems of blurry pictures in a 3D movie, you're going to be disappointed.

Coach and Mattel are similarly building off of online

　　
　　While guest DJs and celebrity appearances might not move merchandise in stores on Fashion’s Night Out, there’s still an opportunity to utilize the event as a marketing and customer engagement opportunity — largely, I believe, through digital.
　　This year, participating retailers large and small are coming up with creative ways to incorporate social media and digital technology into their in-store and online events. The most successful of these are building off followings they’ve already built through social networks and mobile apps, using these platforms to develop a new form of social customer relationship management (sCRM) that converts social audiences into shoppers over time.
　　DKNY, for instance, will be deepening the relationship its built with customers through its DKNY PR Girl brand on Twitter and Tumblr. At DKNY’s London flagship, shoppers are invited to explore an in-store set that realizes DKNY PR Girl’s fantasy apartment — including, of course, her closet. She will also be interacting with fans across the pond via a Twitter feed that will be projected onto a giant BlackBerry in the store.
　　Coach and Mattel are similarly building off of online relationships for Fashion’s Night Out. Coach will be bringing bloggers who participated in designer collaborations to its flagship store to meet shoppers, while Mattel will be leveraging Barbie’s its Twitter following for a fun, engaging QR code-enabled scavenger hunt throughout the city that non-New Yorkers can follow at barbielovesfno.com.
　　These aren’t just one-off events: These are promotions that will develop relationships with consumers old and new alike. Sure, these brands may not see off-the-charts sales on Fashion’s Night Out, but they can hope to develop relationships that convert these social audiences into shoppers over time.

sunglasses to factor their face shape into their decision

　　
　　Posted by Emily Tait
　　The biggest trends in sunglasses at the moment draw inspiration from the last century of designs, an expert has claimed.
　　Dirk Kugelstadt, managing director at MisterSpex, has highlighted the fact that this year"s collections draw on everything, from the fashions of the twenties, to those of the eighties.
　　He emphasised the fact that round lenses will be some of the most popular in the next three months, with a lot of variation within these categories.
　　"Savvy men will be wearing perfectly round sunglasses this season. Whether with a low nose bridge, as was fashionable in the roaring twenties, or with the slim-framed John Lennon tea-shade style. Round is the new black," he claimed.
　　Mr Kugelstadt added that the classic sunglasses designs, such as the Wayfarer style, will also remain perennially popular.
　　Earlier this week, image consultant Colette Ali advised those looking to buy sunglasses to factor their face shape into their decision, as this can have a major impact on how good they look.
　　

Justin Bieber Asks Sean Kingston to Collab AgainThey're Back!

Yes, Justin Bieber and Sean Kingston are hooking up again on a new collaboration. And this time, it's not an "eenie meenie" project; the two are doing it big.
It's great to have friends, especially those in high places with the last name Bieber. That's what the Miami-based "Beautiful Girls" hit maker is probably thinking. C'mon; everything JB touches turns to platinum today.
It's not the season to be jolly yet, but it's the season for hooking up on projects in the studio.
Bieb hooked up with Drake for "Trust Issues," may be recording an album with Nicki Minaj, is making a Christmas album, and joining Taylor Swift on a project. Like Lil Wayne (Lil John at one point), everybody wants a piece of Justin Bieber.
Sean Kingston is no exception; he was asked by the prince of pop to collab again with him and producer J.R. Rotem in an upcoming album project. Nice, right?
The collaboration looks signed and sealed. Justin Bieber took to Twitter to dish on another project (they worked on Kingston's "Eenie Meenie" single last year):
"Had a great studio session with my big bro Sean Kingston and the talented @jonathanrotem. Goodmusic."
SK is still recovering from a near death experience last May when his jet ski crashed into an overpass. Thankfully, he survived and is back to making music. Now, he and his BFF will do what they do best on the upcoming collab.
Is Bieb collabing to death? Now he is joining MTV as the new face of Punk'd. What's next—an album with Selena Gomez?

Dior Homme Spring/Summer 2011 Sunglasses

　High-end designer brand Dior Homme reveals a further look into sunglasses from their 2009 spring/summer runway show. Presented by Kris Van Assche, these are not your typical sunglass design as they have a futuristic/sci-fi look to it, adding to the eccentric collection of many other sunglasses out there. Coming in black, white and purple .